Apple's Sidecar has limited features and doesn't support older devices.įor the past year, we've been rewriting our code base in Rust and we are nearing completion (you can read about why we chose Rust) Our codebase previously was Objective-C/C and this kept us tied to the Mac platform. We found that there is still a market for our products, Luna Display and Astropad. I'm happy to report that we haven't had to lay anyone off and we don't plan on it! You can often make more money as part of a solution in an ecosystem than as a solution. Cross-marketing can be huge here too (cheap software, expensive hardware up-sells, or expensive integrations). all of which can be awesome for this sort of work. iPads have digitizers, spare cameras, etc. Personally, if I were in your shoes, I'd think through remote work and remote teaching right now, and see how to best support that. Most such pivots fail, but some do work.īy far the biggest risk is to do nothing. That requires vision, aggressive engineering, etc. I have an older iPad 2 I could repurpose as an additional monitor, or better yet, a digitizer tablet.ģ) Go sleazeball and maximize short-term revenue: mine your user's private data, false advertising, the works.Ĥ) Pivot into a changed world, and introduce something to add a lot of additional value. I'd never buy your product for $80 / year, but I'd definitely do it for $5/year. You'll have less revenue, and less means to improve the product you'll basically wait for Sidecar 2.0 to eliminate that vestigial market.Ģ) Continue with the product at a lower price point. Have successive rounds of demoralizing layoffs, and watch the software bitrot into obscurity.ġ) Continue to provide the existing product under the existing pricing model, with a much smaller market. This almost certainly requires you to do major pivots and take on major risks.ģ) Do nothing, and watch the company go from black into the red. Etc.Ģ) Find a way to pursue major growth. Acquihire away some of your engineers (although that's tough in the COVID19 job market). Engineer the product to be maintainable by a small team.
You have a few choices:ġ) Accept the company is going to shrink, and do so cleanly. Seems like you're facing some tough choices.
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